As summer heats up, it’s a great time to boost your online visibility. Here are five important updates and actions to help your business grow using Google Business Profile (GBP).
1️⃣ Join the Free Google Workshop – Optimize Your GBP!
📅 Date: July 31, 9 AM PT / 12 PM ET
- Add social media links to your GBP
- Create local posts that attract customers
- Set up messaging via WhatsApp or SMS
💡 Tip: Bring access to your business profile. Register early to participate!
2️⃣ Show Off Your Business with Great Visuals
📸 Why it matters:
- 90% more likely to attract visitors with photos
- 42% more direction requests
- 35% more clicks to your website
✅ Action: Upload high-quality photos and videos that reflect your brand. Visuals help tell your story and build trust instantly.
👉 Learn how to upload photos/videos
3️⃣ Protect Your Business Profile from Hijacking
🚨 Common Threats:
- Fake calls/emails pretending to be Google
- Requests for passwords, ownership, or PINs
✅ Security Steps:
- Use strong passwords + enable 2-Step Verification
- Never share sensitive info with unknown people
- Reject suspicious access requests
- Set up alerts for changes to your profile
- Report abuse to Google immediately
👉 Learn more about GBP security
4️⃣ Use Local Services Ads to Get More Leads
If you're a service provider (e.g., plumber, lawyer, cleaner), use Google’s Local Service Ads to:
- Appear at the top of Google Search
- Only pay for valid leads
- Earn trust with the Google Guarantee badge
5️⃣ Leverage the Power of Local Guides
Google’s 500+ million Local Guides:
- Share honest reviews and photos of your business
- Flag incorrect info
- Add your business to curated Google Maps lists
✅ What you can do:
- Encourage happy customers to leave reviews
- Engage with feedback to improve your service
- Build a strong, visible reputation over time
📽️ Contact VR Creative Media, who supports small businesses by highlighting their brands.
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